HLC WORLD
Helena's jewels are the result of dreams, travels and passions. Like all artists, she has created her own world - HLC - where nature, photography, architecture, music or mythology are sources of endless inspiration. The pieces subtly reflect the designer's own personality and sensibilities. It is this highly romantic view of life which makes her pieces so evocative and ultimately so very desirable. In HLC's creative process the search for a meaning is always present.
The brand constantly reinvents the pieces and in the process introduces those fine details which can make all the difference, again a process which reflects the constantly evolving and exciting changes in her own life. It is this creative process that is increasingly attracting not just aficionados of fine jewelry but simply lovers of beautiful things to her distinctive works of art.
MEET THE FOUNDER + CREATIVE
Keen to create, enthusiastic about life, and a brave soul.
Born in Sintra and passionate by Lisbon, Helena is the face behind the brand. Her journey started with a degree in Economics by Nova School Business & Economics, eager to learn more she signed up for a Luxury Management Executive Program by Católica Lisbon School of Business and Economics, followed by a participation in FT Business of Luxury Summit. To develop her visual and creative feeling, Helena studied photography in an intensive course. Along her academic journey, the author decided to follow a long time passion and study jewelry and so forged her true and natural destiny to build a brand - HLC.
When the time came to make a choice, she discovered that it was art in all it's forms which made her feel alive. Helena is about projecting, dreaming and developing, to give shape to a unique kind of Portuguese jewelry.